Document 1
Master service agreement (MSA)
The umbrella contract signed once per client. Governs liability, IP, confidentiality, termination, and governing law for all future SOWs.
MSA · SOW · retainer · subcontractor · NDA. The five-document set for agencies that onboard clients without rewriting from scratch. Free.
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What's in this stack
MSA is signed once. SOWs are issued per project. Retainer governs ongoing work. Subcontractor covers the team you bring in. NDA protects the pitch.
Document 1
The umbrella contract signed once per client. Governs liability, IP, confidentiality, termination, and governing law for all future SOWs.
Document 2
Issued under the MSA for each discrete project. Defines deliverables, timeline, payment, and any project-specific terms.
Document 3
Monthly fee, included services, rollover rules, notice period for cancellation. The document that locks in recurring agency revenue.
Document 4
For every freelancer or studio you bring in. Flow-down IP, confidentiality, and scope obligations from the prime client contract.
Document 5
Mutual confidentiality before the pitch or discovery phase. Protects agency strategy and client data shared before the MSA is signed.
Why this stack
MSA signed at the start of the client relationship. Every SOW after that is issued under it — no re-negotiating the framework for each new project.
Retainer agreement with notice clause and early-termination fee prevents clients from canceling without warning after you've staffed for them.
MSA covers IP for client-agency work. Subcontractor agreement covers IP from subs to agency. The chain is complete from execution to delivery.
When to generate each document
NDA before sharing strategy ideas or receiving the client's campaign brief.
MSA signed once. Covers all future work. Then issue the first SOW or retainer agreement for the initial scope.
New SOW per project, issued under the existing MSA. No re-signing the framework.
Subcontractor agreement before any freelancer touches client work. IP and confidentiality flow-down included.
How it works with BizDraft
Create your agency's standard MSA with your default IP, liability, and termination terms. This becomes your client onboarding baseline.
Each new project gets its own SOW generated with specific deliverables, timeline, and payment. References the existing MSA.
Generate a fresh subcontractor agreement for each freelancer. Takes five minutes. Protects your IP chain on every project.
Free. Every document. Every client.
Draft your agreement