Ongoing
Marketing retainer agreement
Monthly scope, deliverables, billing, content ownership, approvals process, performance disclaimer, and 30-day cancellation notice.
Marketing agencies and freelance marketers — retainer agreements, campaign contracts, content ownership, approvals process, and performance disclaimers. Free.
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What makes marketing contracts different
Marketing and PR contracts have to address content ownership (who owns the ads, copy, and creative), the approvals process (who approves what before it goes live), performance disclaimers (you're not guaranteeing results), and how the client's brand and confidential strategy are protected.
Content ownership and IP transfer. Client approvals process with deemed-approval timeout. Performance disclaimer — results not guaranteed. Ad spend handling (who controls the accounts). NDA for client roadmap, pricing, and customer data. Non-solicitation of the client's client list.
Monthly marketing retainer, campaign-based engagement, content production contract, PR retainer, paid media management, influencer campaign, and white-label agency work.
BizDraft asks about engagement structure (retainer or campaign), services included, who owns ad accounts, how approvals work, performance disclaimers, and whether you're handling client ad spend.
The marketing stack
Generate once per engagement type. Every client relationship starts with clear terms.
Ongoing
Monthly scope, deliverables, billing, content ownership, approvals process, performance disclaimer, and 30-day cancellation notice.
Campaign
Fixed-scope campaign with defined deliverables, timeline, budget, approvals process, and content ownership at campaign end.
Confidentiality
Protect client brand strategy, pricing, customer data, and unreleased campaigns shared during onboarding and ongoing work.
PR
PR retainer with defined outreach scope, media placement disclaimer (placements not guaranteed), spokesperson guidance, and approval rights.
Influencer
Content requirements, posting schedule, FTC disclosure compliance, exclusivity window, usage rights for brand to reshare, and payment terms.
White-label
Delivering marketing work through another agency's brand. Non-disclosure of involvement, flow-down IP, and non-solicitation of end clients.
Common deal types
Monthly retainer
Ongoing strategy, content, ads, and reporting. Monthly fee, defined deliverable scope, approvals process, performance disclaimer, and 30-day notice.
Campaign
Fixed-scope campaign with start/end dates, deliverables, budget allocation, approvals, and content ownership at campaign close.
Paid media
Google, Meta, or LinkedIn ad management. Management fee, ad spend handling (client-owned accounts), reporting cadence, and performance disclaimer.
Content
Regular blog, social, or email content. Monthly deliverable quota, content ownership, revision rounds, and approval timeline.
PR
Monthly media outreach and brand coverage. Retainer fee, activity scope, media placement disclaimer (no placement guarantee), and quarterly reporting.
The marketing risk map
Client expects a specific ROI or traffic number. Fix: performance disclaimer clause stating that results depend on market conditions and client factors, not a guaranteed outcome.
Campaigns can't launch because client isn't approving assets. Fix: approval process clause with deemed-approval — if no response within X business days, content is approved to proceed.
Who owns the ad creative, copy, and brand assets after the retainer ends? Fix: IP ownership clause specifying when and how content ownership transfers to the client.
Client claims you overspent or misallocated their ad budget. Fix: ad spend authorization clause — client owns and approves the accounts; you recommend but they authorize spend.
Client's unreleased campaign or pricing leaked from your team. Fix: NDA clause extending to sub-contractors and staff with access to client materials.
Your flow with BizDraft
Retainer, campaign, paid media, PR — BizDraft shapes the agreement around your services.
Scope, billing structure, content ownership, approvals process, ad spend terms, performance disclaimer.
Adjust performance disclaimer, IP terms, or approval timelines inline before downloading.
Word or PDF. E-sign before the first campaign brief. Done in five minutes.
Free. Built for how marketing and PR work actually runs.
Draft your agreement