Mistake
Sharing master passwords
Sharing the client's account password rather than using platform admin access creates security and liability risks. Always use native access delegation (Meta Business Manager, LinkedIn Page Admin, etc.).
Free. No signup. Posting cadence, account access, content approvals, and audience ownership — clearly documented before you touch their profiles.
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What a social media management agreement is for
A social media management agreement defines the working relationship when a manager or agency takes over a client's social accounts. It covers what gets posted, how often, who approves it, who owns the audience, and what happens to the accounts when the relationship ends.
Social media managers, digital marketing agencies, content creators managing brand accounts, and virtual assistants providing social media services to business clients.
Before you get admin access to any client account. Sharing login credentials or account access without a signed agreement exposes both parties to risk — for the client's brand and for your liability.
Not suitable for one-off campaign creation without ongoing account management — use a freelance or marketing services agreement instead. This template is for ongoing account stewardship.
What BizDraft asks you
Manager/agency and client names, entity types, states.
Which accounts are included — Instagram, LinkedIn, Facebook, TikTok, X, etc.
Posts per week or month per platform. Content mix — organic, stories, reels, etc.
Approval workflow, turnaround time, what happens when approvals are delayed.
How access is shared, credential security, manager use limits.
Monthly retainer, per-platform pricing, extra content rates.
Monthly analytics reporting, metrics tracked, no results guarantees.
Notice period, account access removal timeline, content archive delivery.
What the AI generates
Plain-English, platform-aware, ready to send. The sections that define the relationship and protect both the brand and the manager.
Named platforms, monthly post volume, content types, and what is not included in the monthly fee.
Content calendar submission timeline, client review window, deemed-approved language, and right to pause posting when approvals stall.
Access method (native platform access, not shared passwords), manager's permitted and prohibited account activities, security obligations.
Explicit statement that all social accounts and their audiences belong to the client. Manager is a steward, not an owner.
No guarantees on follower growth, engagement rates, or reach — platform algorithms determine distribution.
Notice period, timeline for revoking manager access, delivery of content archive, final invoice, and payment before access transfer.
Common mistakes
The most common disputes between social media managers and their clients.
Mistake
Sharing the client's account password rather than using platform admin access creates security and liability risks. Always use native access delegation (Meta Business Manager, LinkedIn Page Admin, etc.).
Mistake
When a client takes a week to approve a post that was due yesterday, the manager misses the posting schedule. A deemed-approved clause prevents the calendar from falling apart.
Mistake
Platform algorithms, not managers, determine reach. Contracts that guarantee follower counts or engagement rates create liability for things no professional can control.
Mistake
When the relationship ends, the manager must be removed from all accounts immediately. Define the access revocation process and the timeline for delivering a content archive.
Example
"Social media manager handling Instagram and LinkedIn for a B2B software company. 12 posts/month per platform, monthly content calendar submitted 10 days in advance. Client has 48 hours to approve. $2,800/month, 3-month minimum. 30-day notice. Texas law."
A 10-section social media management agreement, Texas-governed. Instagram and LinkedIn, 12 posts/month each. Content calendar due 10 days before posting month. 48-hour approval window with deemed-approved after 72 hours. $2,800/month, net-15. 3-month minimum, 30-day cancellation notice. Account access via native admin only.
Word (.docx) for editing in any tool. PDF for sending out as-is. Both formats, no watermark, no account needed.
When to ask a lawyer
BizDraft is a drafting tool. It is not a substitute for a lawyer who knows your specific situation. Reach for one when:
When you manage paid ad spend on social platforms in addition to organic content, you need ad-spend authorization clauses similar to a marketing services agreement.
If you need authority to respond to a PR crisis in real time without client approval, the scope of that authority and the liability for crisis responses should be attorney-reviewed.
Access to follower data, DMs, and analytics may have privacy implications. Enterprise clients with CCPA, GDPR, or HIPAA obligations need specific data handling clauses.
FAQ
The client — always. The social accounts, the audience, and all historical content belong to the client. The manager is a steward managing the accounts on the client's behalf. This should be explicit in the agreement so there is no confusion when the relationship ends.
If the content was approved by the client before posting, the client's recourse is limited to requesting it be taken down. If it was posted without approval and was outside the agreed guidelines, the manager may have liability. This is why the approval workflow must be documented and followed.
Potentially, if approved content was factually false or violated platform policies the manager should have known about. The limitation of liability clause in your agreement caps your exposure. Don't post anything you haven't verified is accurate.
The agreement should address this. On termination, the manager should deliver all drafted and scheduled content, remove it from any third-party scheduling tools, and transfer or delete access. The client keeps their accounts and all historical content.
Yes. No paywall, no trial, no credit card. Read about the business model →
Free. Tailored. State-aware. Yours to keep.
Start your social media agreement