Master contract
Master service agreement (MSA)
The umbrella contract signed once per client. Governs all future SOWs: liability, IP, termination, governing law.
Creative agencies, marketing shops, design studios — the contract stack for repeatable client onboarding. Free.
Free. No registration. No card. No catch.
The jobs to be done
The friction that drives drafting. Each one has a clause pattern that solves it.
MSA signed once, SOW per project. Clients sign the framework, each engagement starts in minutes.
Monthly retainers with rollover, minimum terms, and cancellation notice. Predictable revenue without handshake deals.
Flow-down IP and confidentiality to every contractor you bring in. You stay responsible to the client; the sub is responsible to you.
SOW defines the deliverable ceiling. Change orders for anything outside it. The line that keeps retainers profitable.
NDA covers strategy, analytics, audience data shared during onboarding. Mutual confidentiality with defined exclusions.
The agency stack
Generate them once. Reuse across every client relationship.
Master contract
The umbrella contract signed once per client. Governs all future SOWs: liability, IP, termination, governing law.
Per-project
Scope, deliverables, timeline, payment for a specific engagement. Issued under the MSA — no need to re-sign the framework.
Recurring revenue
Fixed monthly fee, included hours, rollover rules, and notice period for cancellation. The document that locks in monthly revenue.
Contractor management
Flow-down IP, confidentiality, and scope obligations to every freelancer or studio you bring in on a client project.
Before the pitch
Mutual confidentiality for strategy discussions, creative briefs, and any sensitive client data shared before the MSA is signed.
Before / after
Pull last client's contract from Dropbox. Replace name and rate. Forget to update the scope section. Send a PDF with the wrong client's name on page four. Spend two days in back-and-forth on terms your lawyer wrote three years ago.
Describe the engagement: agency type, services, fee structure. Generate MSA and first SOW together. Adjust the retainer terms. Download both. Client signs before kickoff. Same-day onboarding every time.
Common deal types
Project-based
MSA + SOW. Fixed scope, fixed price, IP transfers on final payment. Clean close.
Ongoing relationship
MSA signed once, retainer agreement covers the ongoing relationship. SOWs for any out-of-scope work.
White-label work
Another agency hires you to deliver. Subcontractor agreement with IP flow-down and confidentiality from the prime's client.
Studio build
You are the prime. Subcontractor agreement with your freelancers. Flow-down IP. You own what your subs produce.
Pitch phase
NDA before the brief. MSA after the pitch. Protects your ideas if they don't hire you.
Enterprise client
MSA structured for enterprise review. Insurance requirements, SLA clauses, indemnification limits. Generate a baseline; have counsel review.
The agency risk map
Retainer hours consumed by out-of-scope requests. Fix: SOW ceiling + change-order clause on every engagement.
Subcontractor owns work they created. Fix: subcontractor agreement with IP assignment to agency on delivery.
Client walks with zero notice after you've staffed for them. Fix: 30-day notice + early-termination fee clause.
Client hires your contractor directly. Fix: non-solicitation clause in the MSA.
30-day invoices becoming 90-day realities. Fix: net-terms clause, late-fee rate, and work-suspension rights.
Your flow with BizDraft
MSA, SOW, retainer, or subcontractor. Choose what the moment requires.
Agency services, fee structure, team size, IP ownership. Plain English, ten questions.
Inline edits on any clause. Tighten the retainer terms. Add the non-solicitation.
Word or PDF. Send with SignNow or any e-signature tool. Done before kickoff.
Free. Tailored. Yours to keep.
Draft your agreement